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Marketing and Decision Sciences
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4884
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Senior Database Marketing Analyst
PA
Position
Highlights:
- Drive strategy by
leveraging your analytical skills
- Be a part of the full
life cycle of projects and see end results
- Collaborate across
business units
- Work with top talent
in a fast paced, entrepreneurial environment
Responsibilities may
include:
- Conduct exploratory
data analysis for insights and prepare reports for presentation
- Consult on the design
and implementation of new production and data storage systems
- Participating in
developing and implementing strategic tests of products, initiatives and
marketing materials
Basic Qualifications:
- 4
year college degree in quantitative field such as Statistics, Math,
Computer Science, Engineering
- 1
year data analysis experience using one of these tools: SAS, MATLAB,
SPSS, S-Plus, C/C++
- Strong
quantitative and analytical skills
- Hands
on experience in statistical modeling and/or market research
- 3
to 5+ years of related analyst experience including but not limited to
academia, consulting, financial services or information technology
industries
- Strong
communication, interpersonal and leadership abilities
- Ability
to work in a fast-paced, entrepreneurial environment
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4881
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VP- Analytic Consulting
Responsible for the design and management of
analytic-based client marketing solutions for mid and large scale
engagements. Working in a
cross-functional team environment manages analytical team resources
including statistical analysts, database marketing specialists, data
processing and client analytical staff.
EDUCATION, TRAINING, AND
EXPERIENCE
·
College
Degree required; math-related emphasis.
Education is considered to include both the formal/traditional as
well as learning from life and work experience.
·
5
- 8 years of work-related experience involving analytic projects or data
base management in a business environment.
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Manage/Mentor
multiple Analytic and Consulting staff members.
·
Prior
public/conference speaking experience.
·
Excellent
communication and presentation skills with VP level and above.
·
1
– 3 years of supervisory experience helpful.
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4886
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MANAGER, CUSTOMER RELATIONSHIP
MANAGEMENT & LOYALTY
West Coast
POSITION SUMMARY
The Manager, Customer Relationship Management &
Loyalty is responsible for assisting in the development and working with
cross-functional teams to execute customer relationship management
strategies. The manager will work with Data and Analytics team to make
recommendations based on the results of analysis with a focus on increasing
profitability.
POSITION REQUIREMENTS
·
Bachelor’s degree in
Business, Marketing, or equivalent experience.
·
Four years experience in marketing, with a focus on direct marketing.
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Experience managing loyalty programs.
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Experience running and
optimizing large scale marketing programs and developing strategies to
optimize customer lifetime value.
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4880
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Sr
Statistical Analyst
Chicago
The
Senior Analyst supports and improves the effectiveness of marketing efforts
through the use of behavioral, demographic, and credit data on customers.
Provides response and acquisition models for targeted marketing
efforts.
PRIMARY
DUTIES AND RESPONSIBILITIES
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Conducts
analysis on client consumer databases looking at profitability, transaction
behavior, and demographic characteristics.
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Provide
segmentation for database marketing efforts, such as CHAID, cluster
analysis, and customer profiling.
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Develops
approach and lays out specifications to perform analysis.
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Reviews
analytical project deliverables to ensure timeliness and quality prior to
client presentations.
·
Builds
models for mail, email, and telephone campaigns, such as response and
acquisition models.
EDUCATION,
TRAINING, AND EXPERIENCE
·
College
Degree required; math-related emphasis.
Education is considered to include the formal/traditional as well as
learning from life and work experience.
·
3-5
years of work-related experience involving analytic projects or data base
management in a business environment.
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4877
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Sr.
Campaign Analyst
Southern California
The successful incumbent will ensure implementation,
execution and analyses of database customer loyalty programs. Plan, execute
and analyze mailings, programs and promotions to build customer loyalty and
create incremental sales.
Develop on-
and off-line communication strategies based on analysis of purchase
behavior, life cycle management, customer characteristics and customer
segment movements.
Develop and implement the loyalty marketing direct and
email program and communication series via data acquisition, customer
segmentation, series to offer development, experimental test design, content
and creative direction, and results tracking. Enhance customer experience
with benefits in-store, via direct and online.
Develop and implement the production of personalized
direct and e-marketing communications (e.g. timing of series, coupons and
offers, content, creative formats, artwork, etc.) in keeping with the
marketing criteria for each mailing based on each Customer Segment and
defined marketing strategy.
Develop strategies, communicate, and execute
professional marketing plans based on advanced customer segmentation,
geo-demographic analysis and customer profiling.
Develop and
analyze consumer behavior by utilizing customer transactional and
demographic information including advanced segmentation (scoring and
generation models) and assessing for marketing communications business rules
to support automated marketing programs.
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4870
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Director Of Customer Marketing
New York
Objective:
Effectively
utilize direct communication channels, leveraging customer database and
customer insights to acquire and develop customers.
Manage
and optimize ROI in direct communications and continue to ”test and
learn” through the analysis of response rates, efficiency of our
segmentation, improved targeting and scoring.
Develop
and execute overall Direct Marketing strategy
Customer
Insights and Analytics
Requirements:
·
5-10
years experience in direct marketing or CRM
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Management
experience
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Entrepreneurial
spirit
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Budget
management
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4873
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Manager CRM Applications Development,
San Diego
The successful candidate will assist with the CRM
vision, strategy, roadmap and implementation options.
Duties and Responsibilities Include:
Develop and execute a CRM application solution strategy and application
design that support the business growth
Provides expertise to identify and translate system requirements into
functional design documentation, leverage the CRM packaged application
out-of-the-box capabilities and product direction.
Develop and oversight of functional design, technical design and
architecture approaches.
Develop working relationships
with key business users and a strong understanding of the business processes
of the area you support
Leverages relationships with key internal/external clients to support
business needs.
Education and Experience:
Education: Bachelor's Degree in Information Technology or related
field
Hands-on CRM implementations experience. (full SDLC project) Strong business analysis and documentation experience required.
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4742
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Sr.
Manager, Research & Insights
South
Summary
The
Insight team is responsible for helping our entire business understand what
our customers value most.
Detailed
Description
The
primary responsibility of the Insight and Research team is to develop key
insights to inform integrated merchandising, marketing, marketing, and
operational strategies through a deep understanding of the business and
consumer members.
As
the Senior Manager, you help create the data portraying how our customers
think, feel, and believe about their experience.
Integrating with your Analytics Insights team partners, you will also
synthesize this data about our customers’ motivations, their behaviors,
and the competitive context to create and communicate ideas and insights.
In
short, you and your team are a day-to-day voice of our customers to our
internal clients.
You
will conduct, commission, and decrypt primary research (quantitative and
qualitative); create innovative research and “listening” approaches;
leverage the insights from our syndicated research and academic partners;
develop and communicate customer experience recommendations for marketing,
merchandising, and operations; and manage the library of customer knowledge
assets for the business.
Qualifications
As
our ideal candidate, you will have:
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at
least 5 years experience in customer Insights and/or customer strategy.
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experience
applying insight to marketing and merchandising program development
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a
portfolio of success in developing and applying insights that advance
customer-centricity
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applied
expertise in developing and executing qualitative and quantitative
research methodologies in the retail environment
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an
undergraduate degree in psychology, marketing research, economics, or
similar -- a graduate degree with an applied research
thesis/dissertation is preferred
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innate
curiosity and ability to connect insights and gain inspiration from
disparate sources
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4840
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Senior Database Marketing Analyst
Ohio
What
you'll do:
The
Senior Database Marketing Analyst is responsible for providing data and
analytical insight to support the marketing team. This position will
provide internal clients with customer marketing reports to help them
better understand the customer. This individual will also
evaluate and review current direct mail campaigns and strategies.
Additional responsibilities are to enhance our understanding of customer
response to marketing campaigns across different channels, using
different timing, frequency and cadence. The individual in this role
must be provide insight into "what" happened and "why"
it happened.
- Manage
all aspects of campaign planning and execution including sales
forecasting, list selection, and data extraction in partnership with
customer marketing database vendor.
- Evaluate
the effectiveness of marketing campaigns by creating insightful analysis
of campaign results and customer behavior in a multi-channel
environment. Make recommendations for future segmentation and testing
strategies to maximize the sales and ROI.
- Lead
ad hoc analysis and projects as needed; present detailed and insightful
findings to both Marketing and Executive leadership.
- Lead
the design requirements, development and automation of standardized reporting to
monitor overall business performance/trends and customer
performance/trends that enable better decision making and
identification of opportunities.
- Mentor
other analysts as appropriate.
Position
Requirements:
- Bachelors
Degree in Marketing, Statistics, Finance or equivalent business
experience
- MBA
strongly preferred
- 5+
years database marketing experience
- 3
to 5 years proven experience in statistical analysis and experimental
design in a retail or marketing environment
- Advanced
experience with business intelligence tools (Alterion, Cognos, Business
Objects, Microstrategy, etc.)
- SAS
and/or SQL experience preferred
- Advanced
skills with Excel, Access, Powerpoint and Word
- Advanced
experience with direct marketing principles, database marketing and
customer contact strategy
- Proven
knowledge of predictive modeling and analytics
- Demonstrated
interest in understanding the customer, customer behavior and a desire
to analyzing data to extract insight
- Ability
to produce timely insight and deliverables in a fast-paced, deadline
driven environment
- Strong
communication skills with an ability to create and present executive
level presentations
- Must
be able to demonstrate strategic thinking and analytical skills with an
ability to deliver results
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4812
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Director-
Marketing Planning & Analysis
South
Lead the process for analyzing and communicating
analysis to develop & evaluate the effectiveness of marketing
initiatives, including market test planning, national promotions evaluation,
local marketing initiatives, predictive modeling to support CRM &
Loyalty efforts, customer analytics, product & pricing.
Work with Consumer Insights to help develop a
comprehensive view of the consumer, incorporating what the consumer says and
what the consumer does.
Work closely with Finance to drive analytical
strategy, ensuring appropriate and consistent methodology is used across the
organization. Additionally, partner with Finance on projects to
provide a thorough analysis as required.
Position
Requirements
1) Bachelor’s degree in Finance, Math or
Statistics required. Advanced degree in related field highly desirable.
2) Strong understanding of analytical theory.
3) 6+ Years marketing, business and/or statistical
analysis.
4) Supervisory experience required
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4855
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Marketing
Analytic Director
Massachusetts
The
right candidate must be a seasoned marketing analytics professional with
demonstrated experience implementing analytic solutions. The candidate will
play a lead role in designing, developing and managing a broad range of
large-scale client database analyses.
Primary
Responsibilities:
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Provide
thought leadership both externally with clients and prospects and internally
with business colleagues on the application of marketing analytics
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Lead
a team of marketing analysts and senior marketing analysts responsible for
developing marketing analytic solutions for the company’s growing client
base
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Collaborate
with client and internal consulting teams to set analytic objectives,
approach, and work plans
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Oversee
the delivery of a broad mix of client analyses, such as customer profiling,
segmentation studies, predictive models, post-program measurement, and other
ad-hoc projects
Qualifications/Experience:
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10+
years of experience and a proven track record in the management and
development of marketing analytic solutions
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Strong,
practical knowledge of database and direct marketing, a range of statistical
and data mining tools and techniques, market research, predictive modeling
and customer segmentation
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Graduate
degree in business, economics, or quantitative methods preferable
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Demonstrated
ability to interpret analytic output and provide actionable strategic
recommendations
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Excellent
communication, writing and presentation skills
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4847
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COMPETITIVE INTELLIGENCE MANAGER
West Chicago, IL
Position Purpose:
The Competitive Intelligence
Manager is responsible for gathering, analyzing, and distributing
intelligence about products, customers and competitors and any aspect of the
truck industry needed to support sales and marketing in making strategic
decisions and support share growth. This position will be a part
of the Business Intelligence team with responsibility for providing
competitive research in support of business development and company
strategy.
Basic Requirements:
Bachelor’s Degree
At least 6 years of marketing,
strategy, &/or engineering experience
At least 2 years of marketing
analysis and measurement experience
Desired Skills:
- A minimum of 5 years of
experience in Metrics Development, Secondary and Competitive Research,
Business Intelligence
- Good familiarity and
understanding of the Commercial Truck / Transportation Business –
products, brands, trends, markets, etc.
- Excellent analytical skills -
ability to synthesize relevant information needed for high-level and
business development decision-making
- Strong working knowledge of
available resources and tools in order to meet the information needs of
the company in the most cost effective and timely means possible
- Bachelor's Degree in Market
Research / Marketing / Strategy/ Engineering or other related field
- MBA preferred
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4839
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Senior Marketing Analyst
Ohio
What you'll do:
- Manage the definition, design,
generation and evolution of reports, analysis and insights in order to
deliver a high level of satisfaction among the leadership team with
respect to marketing program performance.
- Forecast with high degree of
accuracy the retail marketing programs results and communicate variances
to projected results that create understanding and insight for future
executions of retail marketing programs.
- Manage, allocate, and track
distribution and redemption of loyalty marketing programs that occur three
times a year; provide loyalty program performance insights and analysis.
- Design and develop ad hoc
reporting that provide insight and answers to questions posed by the
leadership team.
- Present detailed and
insightful findings and recommendations to Manager of Marketing
Analytics and to leadership.
- Extract actionable insights
from proprietary research, public research, surveys, and focus groups.
Position
Requirements:
- Bachelors Degree in Economics,
Finance, Business Administration, or related field; Masters preferred
- Minimum 4+ years of direct
marketing experience
- Expert with EXCEL, Access,
PowerPoint and Word with a working knowledge of SQL based query tools
preferred
- Strong strategic thinking,
problem solving, and analytical skills with the ability to turn findings
into actionable recommendations and plans
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