Description

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Description:

• Develop actionable business insights from complex database data, presented to senior leadership, and executed recommendations
• Build seasonal CRM plans to optimize campaign performance and overall profitability
• Managed and Grew Private Label Credit Card program by re-launching program and gaining executive sponsorship to support account growth
• Executed all direct mail campaigns from initial plan through campaign analysis, providing thorough analysis and clear recommendations to improve customer selection at next execution
• Strong leadership, great attitude, and analytical ability a must. College degree required.

Overview

The key role of the CRM Manager is responsibility for the planning, targeting, execution, analysis and profitability of all direct marketing campaigns including direct mail marketing, email marketing, mobile marketing and social CRM.  The position requires a deep understanding of customer segmentation techniques, direct and digital marketing techniques and statistical analysis.

Requirements

  - Bachelor's Degree in a related field
- Strategic, high level understanding of customer segmentation best practices
- Direct and integrated marketing techniques
- Ability to lead and effectively manage CRM resources and vendors
- - Experience with Campaign Management, Reporting and Analytics applications
- Management of performance metrics and financial ROI models
-  Program development across all stages of customer lifecycle (acquisition, development & retention)

Overview

The Manager of Consumer Insights will serve as an internal Insights consultant for different Brands and Business Units and will be the expert in all consumer research and relevant sources of data and other information to help prepare presentations and complete analysis.
- The Manager of Consumer Insights will be responsible for managing, a variety of relevant projects, analysis, data and research in support of different brands and business units.  This includes but is not limited to Ad-Hoc Quantitative and Qualitative Consumer Research, Customer Satisfaction, Syndicated Industry, Market and Trend Data, as well as annual reports. 
- In addition to their expertise in insights methodology, the Manager of Consumer Insights will also be the insight expert with respect to specific target customer / consumer segments. 

Requirements

 - Master's Degree in Business / Marketing Research / Statistics, etc
- 5 years of insights / consumer research experience  (Supplier and/or Client side)

Summary

The Insight team is responsible for helping our entire business understand what our customers value most.

Detailed Description

The primary responsibility of the Insight and Research team is to develop key insights to inform integrated merchandising, marketing, marketing, and operational strategies through a deep understanding of the business and consumer members.

As the Senior Manager, you help create the data portraying how our customers think, feel, and believe about their experience.  Integrating with your Analytics Insights team partners, you will also synthesize this data about our customers’ motivations, their behaviors, and the competitive context to create and communicate ideas and insights.

In short, you and your team are a day-to-day voice of our customers to our internal clients.

You will conduct, commission, and decrypt primary research (quantitative and qualitative); create innovative research and “listening” approaches; leverage the insights from our syndicated research and academic partners; develop and communicate customer experience recommendations for marketing, merchandising, and operations; and manage the library of customer knowledge assets for the business.

Qualifications

As our ideal candidate, you will have:

• at least 5 years experience in customer Insights and/or customer strategy.

• experience applying insight to marketing and merchandising program development

• a portfolio of success in developing and applying insights that advance customer-centricity

• applied expertise in developing and executing qualitative and quantitative research methodologies in the retail environment

• an undergraduate degree in psychology, marketing research, economics, or similar -- a graduate degree with an applied research thesis/dissertation is preferred

• innate curiosity and ability to connect insights and gain inspiration from disparate sources

Job Description

Ensures timely delivery of data, analytics and strategic consulting to support the client’s database marketing initiatives. Provides direction and manages the work processes and output of a team of database marketing analysts and statisticians. Develops and/or communicates strategy to implement the objectives of the organization and guides others in linking their activities to the objectives. Evaluates client needs for quantitative analysis. Participates in creating and articulating relevant solutions for clients and in developing methods or processes for implementation.

Key Tasks and Responsibilities:

Manages project tasks, timelines and deliverables Manages and mentors analysts, contributing to their technical and career development Manages relationships with other business units Develops analytical solutions to client business problems Analyzes and manipulates data using SAS, SQL or other languages as required to deliver solutions Implements analytical solutions using the following techniques: • Predictive statistical models and other multivariate statistical techniques • Customer profiling, analysis and data mining • Segmentation analysis • Survey design and analysis • Experimental design and testing analysis • Campaign performance analysis Presents ideas and findings to clients Participates in the sales process through solution development and responses to RFPs Evaluates internal tools and processes

Skills/Requirements 

Education: Graduate degree in Statistics, Marketing or related quantitative field required 

Job Experience: Extensive knowledge of B2B analytics and data landscape; 5-10 years experience in a quantitative marketing arena Computing Experience: Excellent MS Excel and Powerpoint skills; SAS (required), SQL (recommended) Communication Skills: Excellent written and oral presentation skills; experienced team player Additional Skills: Strong problem solving; takes initiative; ability to multitask in fast paced environment; 25% travel required

Position Summary:

This senior position is responsible for developing the Customer Relationship Management Strategy for the enterprise. Responsibilities include management of the customer relationship, tied to Business Systems, which identifies Customer Demand for Product Assortment, Pricing and Promotions to drive increased loyalty and therefore - sales. Responsible for developing an enhanced technology solution that provides "One View" of the customer, sophisticated customer analytics and modeling, customer segmentation used for Targeted Marketing and complex program evaluations. The CRM leader will develop resource recommendations to support the growing needs of the organization. Development of the CRM strategy, infrastructure, analytics and associated resources is a multi-year /ongoing commitment.

Education and Training Required

• Bachelors Degree Information Systems, Marketing, Business
• Masters Degree Marketing, MIS, Statistics
• MBA

Experience Required

• 5 to 10 years

This position is part of a group working on high priority, next generation capabilities and campaigns. This position has two key functions; the first is to work with the Account Managers to understand marketing strategy and the resulting campaign program requirements, and the second is to take the goals and requirements from business groups and build marketing campaigns using new cutting edge internal capabilities combined with Sears’ world class CRM tools. They will use a CRM Product (Unica's Affinium Campaign) to identify guests for suppression and inclusion from property direct marketing campaigns or other specific campaigns to meet property marketing needs. The Analyst will also work on other Affinium Campaign tasks which may include automated trigger campaign maintenance, test / control methodology, and defining and building simple to moderately complex queries.

Requirements:
Direct knowledge of marketing programs and marketing campaigns
Previous experience with Unica Affinium Campaign or other similar Campaign Management Software is preferred
Experience with Campaign Management Software, Unica Preferred, Email marketing experience is prefered
MS Office, to include Access, Excel, Word and PowerPoint with strong Access and Excel experience is preferred
Bachelor degree in Business Administration, Computer Science or Marketing
Strong oral and written communication skills
3-8 years of experience

Manager of Data Integration                                                          South

Detailed Description

The Manager of Data Integration and Management is responsible to ensure best-in-class data strategies to inform insight generation and dissemination.

The manager in this role is responsible to:

·         give business leadership to the data integration projects supporting measurement, analytics, and data mining efforts

·         design and implement processes to standardize quantitative marketing and insight integration efforts

·         manage business relationships with third party data partners toward best-in-class data strategies

·         guide innovation leadership to the processes and technologies that enable quantitative marketing and member insights

·         lead cross-functional teams to implement decision support strategies -- aligning resources from marketing, technology, membership, eCommerce, and external analytics and technology partners

·         inform and implement development and infusion of advanced measurement capabilities across the enterprise to accelerate the test-learn-modify cycle 

·         develop and manage member insight knowledge management capabilities

·         attract, develop and retain the great talent 

Job Requirements

• Advanced degree preferred in technical or quantitative field such as MIS, or significant work experience
• Minimum of 5 years business experience in customer or marketing analysis.
• Experience in database marketing, customer relationship management (CRM), campaign management, or other large scale customer-centric environments 
• Strong skills SQL and SAS.