Description

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Position Highlights:

• Drive strategy by leveraging your analytical skills
• Be a part of the full life cycle of projects and see end results
• Collaborate across business units
• Work with top talent in a fast paced, entrepreneurial environment

Responsibilities may include:

• Conduct exploratory data analysis for insights and prepare reports for presentation
• Consult on the design and implementation of new production and data storage systems
• Participating in developing and implementing strategic tests of products, initiatives and marketing materials

Basic Qualifications:

• 4 year college degree in quantitative field such as Statistics, Math, Computer Science, Engineering
• 1 year data analysis experience using one of these tools: SAS, MATLAB, SPSS, S-Plus, C/C++

• Strong quantitative and analytical skills
• Hands on experience in statistical modeling and/or market research  
• 3 to 5+ years of related analyst experience including but not limited to academia, consulting, financial services or information technology industries
• Strong communication, interpersonal and leadership abilities
• Ability to work in a fast-paced, entrepreneurial environment

West Coast

POSITION SUMMARY

The Manager, Customer Relationship Management & Loyalty is responsible for assisting in the development and working with cross-functional teams to execute customer relationship management strategies. The manager will work with Data and Analytics team to make recommendations based on the results of analysis with a focus on increasing profitability.

POSITION REQUIREMENTS

·         Bachelor’s degree in Business, Marketing, or equivalent experience.

·         Four years experience in marketing, with a focus on direct marketing.

·         Experience managing loyalty programs.

·         Experience running and optimizing large scale marketing programs and developing strategies to optimize customer lifetime value.

Sr Statistical Analyst                   Chicago 

The Senior Analyst supports and improves the effectiveness of marketing efforts through the use of behavioral, demographic, and credit data on customers.  Provides response and acquisition models for targeted marketing efforts. 

PRIMARY DUTIES AND RESPONSIBILITIES

·         Conducts analysis on client consumer databases looking at profitability, transaction behavior, and demographic characteristics.

·         Provide segmentation for database marketing efforts, such as CHAID, cluster analysis, and customer profiling.

·         Develops approach and lays out specifications to perform analysis.

·         Reviews analytical project deliverables to ensure timeliness and quality prior to client presentations.

·         Builds models for mail, email, and telephone campaigns, such as response and acquisition models.

EDUCATION, TRAINING, AND EXPERIENCE

·         College Degree required; math-related emphasis.  Education is considered to include the formal/traditional as well as learning from life and work experience.

·         3-5 years of work-related experience involving analytic projects or data base management in a business environment.

Sr. Campaign Analyst                        Southern California  

 Develop on- and off-line communication strategies based on analysis of purchase behavior, life cycle management, customer characteristics and customer segment movements.

Develop and implement the loyalty marketing direct and email program and communication series via data acquisition, customer segmentation, series to offer development, experimental test design, content and creative direction, and results tracking. Enhance customer experience with benefits in-store, via direct and online.

Develop and implement the production of personalized direct and e-marketing communications (e.g. timing of series, coupons and offers, content, creative formats, artwork, etc.) in keeping with the marketing criteria for each mailing based on each Customer Segment and defined marketing strategy.

Develop strategies, communicate, and execute professional marketing plans based on advanced customer segmentation, geo-demographic analysis and customer profiling.

 Develop and analyze consumer behavior by utilizing customer transactional and demographic information including advanced segmentation (scoring and generation models) and assessing for marketing communications business rules to support automated marketing programs.

Objective:

Effectively utilize direct communication channels, leveraging customer database and customer insights to acquire and develop customers.

Manage and optimize ROI in direct communications and continue to ”test and learn” through the analysis of response rates, efficiency of our segmentation, improved targeting and scoring.

Develop and execute overall Direct Marketing strategy

Customer Insights and Analytics

Requirements:

·         5-10 years experience in direct marketing or CRM

·         Management experience

·         Entrepreneurial spirit

·         Budget management

Manager CRM Applications Development,                     San Diego

The successful candidate will assist with the CRM vision, strategy, roadmap and implementation options.

Duties and Responsibilities Include:
Develop and execute a CRM application solution strategy and application design that support the business growth

Provides expertise to identify and translate system requirements into functional design documentation, leverage the CRM packaged application out-of-the-box capabilities and product direction.

Develop and oversight of functional design, technical design and architecture approaches.
 
 Develop working relationships with key business users and a strong understanding of the business processes of the area you support

Leverages relationships with key internal/external clients to support business needs.

 Education and Experience:
Education: Bachelor's Degree in Information Technology or related field

Hands-on CRM implementations experience. (full SDLC project) Strong business analysis and documentation experience required.

Summary

The Insight team is responsible for helping our entire business understand what our customers value most.

Detailed Description

The primary responsibility of the Insight and Research team is to develop key insights to inform integrated merchandising, marketing, marketing, and operational strategies through a deep understanding of the business and consumer members.

As the Senior Manager, you help create the data portraying how our customers think, feel, and believe about their experience.  Integrating with your Analytics Insights team partners, you will also synthesize this data about our customers’ motivations, their behaviors, and the competitive context to create and communicate ideas and insights.

In short, you and your team are a day-to-day voice of our customers to our internal clients.

You will conduct, commission, and decrypt primary research (quantitative and qualitative); create innovative research and “listening” approaches; leverage the insights from our syndicated research and academic partners; develop and communicate customer experience recommendations for marketing, merchandising, and operations; and manage the library of customer knowledge assets for the business.

Qualifications

As our ideal candidate, you will have:

• at least 5 years experience in customer Insights and/or customer strategy.

• experience applying insight to marketing and merchandising program development

• a portfolio of success in developing and applying insights that advance customer-centricity

• applied expertise in developing and executing qualitative and quantitative research methodologies in the retail environment

• an undergraduate degree in psychology, marketing research, economics, or similar -- a graduate degree with an applied research thesis/dissertation is preferred

• innate curiosity and ability to connect insights and gain inspiration from disparate sources

Senior Database Marketing Analyst                       Ohio

What you'll do:

The Senior Database Marketing Analyst is responsible for providing data and analytical insight to support the marketing team.  This position will provide internal clients with customer marketing reports to help them better understand the customer.  This individual will also evaluate and review current direct mail campaigns and strategies.  Additional responsibilities are to enhance our understanding of customer response to marketing campaigns across different channels, using different timing, frequency and cadence.  The individual in this role must be provide insight into "what" happened and "why" it happened.

• Manage all aspects of campaign planning and execution including sales forecasting, list selection, and data extraction in partnership with customer marketing database vendor.
• Evaluate the effectiveness of marketing campaigns by creating insightful analysis of campaign results and customer behavior in a multi-channel environment.  Make recommendations for future segmentation and testing strategies to maximize the sales and ROI.
• Lead ad hoc analysis and projects as needed; present detailed and insightful findings to both Marketing and Executive leadership.
• Lead the design requirements, development and automation of standardized reporting to monitor overall business performance/trends and customer performance/trends that enable better decision making and identification of opportunities.
• Mentor other analysts as appropriate.

Position Requirements:

• Bachelors Degree in Marketing, Statistics, Finance or equivalent business experience
• MBA strongly preferred
• 5+ years database marketing experience
• 3 to 5 years proven experience in statistical analysis and experimental design in a retail or marketing environment
• Advanced experience with business intelligence tools (Alterion, Cognos, Business Objects, Microstrategy, etc.)
• SAS and/or SQL experience preferred
• Advanced skills with Excel, Access, Powerpoint and Word
• Advanced experience with direct marketing principles, database marketing and customer contact strategy
• Proven knowledge of predictive modeling and analytics
• Demonstrated interest in understanding the customer, customer behavior and a desire to analyzing data to extract insight
• Ability to produce timely insight and deliverables in a fast-paced, deadline driven environment
• Strong communication skills with an ability to create and present executive level presentations
• Must be able to demonstrate strategic thinking and analytical skills with an ability to deliver results

Director- Marketing Planning & Analysis                 South

Lead the process for analyzing and communicating analysis to develop & evaluate the effectiveness of marketing initiatives, including market test planning, national promotions evaluation, local marketing initiatives, predictive modeling to support CRM & Loyalty efforts, customer analytics, product & pricing.  
Work with Consumer Insights to help develop a comprehensive view of the consumer, incorporating what the consumer says and what the consumer does.
Work closely with Finance to drive analytical strategy, ensuring appropriate and consistent methodology is used across the organization.  Additionally, partner with Finance on projects to provide a thorough analysis as required.

Position Requirements
1) Bachelor’s degree in Finance, Math or Statistics required. Advanced degree in related field highly desirable.
2) Strong understanding of analytical theory.
3) 6+ Years marketing, business and/or statistical analysis.
4) Supervisory experience required

Marketing Analytic Director                           Massachusetts 

The right candidate must be a seasoned marketing analytics professional with demonstrated experience implementing analytic solutions. The candidate will play a lead role in designing, developing and managing a broad range of large-scale client database analyses.

Primary Responsibilities:

-          Provide thought leadership both externally with clients and prospects and internally with business colleagues on the application of marketing analytics

-          Lead a team of marketing analysts and senior marketing analysts responsible for developing marketing analytic solutions for the company’s growing client base

-          Collaborate with client and internal consulting teams to set analytic objectives, approach, and work plans

-          Oversee the delivery of a broad mix of client analyses, such as customer profiling, segmentation studies, predictive models, post-program measurement, and other ad-hoc projects

Qualifications/Experience:

-          10+ years of experience and a proven track record in the management and development of marketing analytic solutions

-          Strong, practical knowledge of database and direct marketing, a range of statistical and data mining tools and techniques, market research, predictive modeling and customer segmentation

-          Graduate degree in business, economics, or quantitative methods preferable

-          Demonstrated ability to interpret analytic output and provide actionable strategic recommendations

-          Excellent communication, writing and presentation skills

COMPETITIVE INTELLIGENCE MANAGER           West Chicago, IL

Position Purpose:

The Competitive Intelligence Manager is responsible for gathering, analyzing, and distributing intelligence about products, customers and competitors and any aspect of the truck industry needed to support sales and marketing in making strategic decisions and support share growth.  This position will be a part of the Business Intelligence team with responsibility for providing competitive research in support of business development and company strategy. 

Basic Requirements:

Bachelor’s Degree  

At least 6 years of marketing, strategy, &/or engineering experience

At least 2 years of marketing analysis and measurement experience                                                             

Desired Skills:

• A minimum of 5 years of experience in Metrics Development, Secondary and Competitive Research, Business Intelligence
• Good familiarity and understanding of the Commercial Truck / Transportation Business – products, brands, trends, markets, etc.
• Excellent analytical skills - ability to synthesize relevant information needed for high-level and business development decision-making
• Strong working knowledge of available resources and tools in order to meet the information needs of the company in the most cost effective and timely means possible
• Bachelor's Degree in Market Research / Marketing / Strategy/ Engineering or other related field
• MBA preferred

Senior Marketing Analyst                                  Ohio

What you'll do:

• Manage the definition, design, generation and evolution of reports, analysis and insights in order to deliver a high level of satisfaction among the leadership team with respect to marketing program performance.
• Forecast with high degree of accuracy the retail marketing programs results and communicate variances to projected results that create understanding and insight for future executions of retail marketing programs.
• Manage, allocate, and track distribution and redemption of loyalty marketing programs that occur three times a year; provide loyalty program performance insights and analysis.
• Design and develop ad hoc reporting that provide insight and answers to questions posed by the leadership team.
• Present detailed and insightful findings and recommendations to Manager of Marketing Analytics and to leadership.
• Extract actionable insights from proprietary research, public research, surveys, and focus groups.

Position Requirements:

• Bachelors Degree in Economics, Finance, Business Administration, or related field; Masters preferred
• Minimum 4+ years of direct marketing experience
• Expert with EXCEL, Access, PowerPoint and Word with a working knowledge of SQL based query tools preferred
• Strong strategic thinking, problem solving, and analytical skills with the ability to turn findings into actionable recommendations and plans